Scent

Scent Marketing is how businesses are breaking through the mundane and overused marketing gimmicks to reach customers emotionally. It’s finally being innovative enough to involve the strongest of the five human senses in a marketing campaign. It’s the art of incorporating smell into the business of marketing and branding.

Brand identity is more critical today than ever before, as more and more businesses and products compete for consumer attention across an ever-increasing variety of channels. Our senses play a vital and complex role in forming our thoughts, impressions and behaviors. Brands aim to be more memorable, yet mass communication and commercial advertising remain mostly two-dimensional: visual and auditory. Sensory branding offers an alternative to these conventional branding strategies.

Branding experts and marketers worldwide have realized that the most successful brands are those that engage all five of our senses: sight, sound, touch, taste and smell. Sensory branding is based on the idea that humans are most receptive, and most likely to form, retain, revisit and reinterpret memory, when all five senses are engaged. By hitting more than one sense, brands can establish a stronger and longer-lasting emotional connection with consumers.

We are proud to partner with ScentAir, the leading global provider of commercial scent solutions, to offer the widest selection of fragrances, custom scent design and the most advanced delivery technologies available.

ScentAir uses the power of pleasant aromas in retail spaces to trigger memories and emotion that have a positive impact on customer perceptions. ScentAir is Muzak for your nose. Just as Muzak uses sound to create experiences with Audio Architecture, ScentAir uses the incredible power of our sense of smell to trigger memories and emotions that enhance a business environment.

APPLICATIONS OF SCENTAIR:

Thematic
A scent that congruently ties in with all sensory elements of a visual program to communicate an idea, message or store. ie: Coconut in the bathing suit department or Holiday scents during the holidays.

Ambient
Similar to thematic. Ambient scents can communicate thematic ideas. Simply adding scent to enhance a stores environment.

Billboard
For the client that wants to draw attention to a specific product that they sell. The scent used will be the actual scent of the product. ie: Coffee in a convenient store or Chocolate in a candy store

Signature
This is a custom scent created for and used solely by one client.